Director of Marketing
Spruce Up is a smarter way to shop: leveraging AI and designer curation we make sprucing up your home easy and fun. We provide a stylist assisted one-to-one shopping service based on your home, style, budget and your needs. Our vision is to apply data-driven design to help people surround themselves with the things that make them happy.
Spruce Up is well funded start-up backed by premier VCs in NYC, Silicon Valley and Seattle and rapidly growing our early start-up team. The Marketing Director is core part of our growing team and in charge of building and scaling our customer base and a new end-to-end shopping experience that is customer and needs based and personalized to each home. It starts from identifying and understanding our target customer and being data-driven in building and executing customer lifecycle marketing programs that create high engagement, high loyalty, high NPS customers.
This is a role for a seasoned eCommerce marketer who craves entrepreneurial ownership and a fast-paced dynamic environment to operate in. You are driven by passion to innovative in the design and lifestyle category and love being hands-on with “get it done” attitude. People describe you as a team player and you thrive in a culture that is transparent, curious, smart, collaborative and delivers results. This role is based in Seattle, WA.
Roles and Responsibility
Own and drive marketing strategy including top-line member growth, retention and profitability by designing and executing marketing campaigns that drive brand, product and business objectives
Balance a practical mindset with a creative business acumen and lead cross-functional teams and partners through complex marketing operations
Lead marketing programs with focus on measurement and KPIs: word of mouth, partner marketing, influencer marketing, paid social, email, SEO/SEM, PR and events
Built and executed marketing strategy in eCommerce industry with track-record in customer growth and retention while maintaining healthy ROI. LTV and CAC are part of your everyday vocabulary.
You have led successful social influencer marketing campaigns, paid and organic, with a keen eye on what and how to communicate to the millennial audience
You have set up and scaled paid social programs with a data-driven approach to optimization
Ability to hire, mentor and retain talent in a rapidly growing team
Experience working within a start-up like environment with ability to test and learn with customers and within the market
You have an advanced degree, MBA from top-tier school preferred