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Data Protection and Privacy Policy

Types of Information That We Collect to Personalize Your Shopping

Spruce Up, Inc. (hereafter, “Spruce Up, Inc.”), is committed to protecting your information and your privacy. Spruce Up, Inc. is a home furniture and décor retailer that blends expert interior design and styling, proprietary technology, and unique products to deliver an easy and fun, personalized shopping experience. This data protection and privacy policy (“Privacy Policy”) describes the types of personal information we collect, how we use the information, with whom we share it, and how often we erase or delete your information. If you have questions or concerns regarding this Privacy Policy, you should first contact Spruce Up, Inc. by emailing You may also write to Spruce Up, Inc. at the address below. The phrase “personal information” includes “personally identifiable information” or PII. It refers to information by which you, or the device you are using to connect to the Internet, can be identified.

You may visit our website without providing any personal information, although we will collect certain statistical information as set forth below. If you contact us to obtain information about our products or services, we may collect your name, email, and/or street address, along with other information you may choose to share or submit. If you create a Spruce Up, Inc. account, we will collect and store your name and email address. If you register on our Website, we ask you to choose a password, which we will store. We also collect your style, color and material preferences and other information regarding your lifestyle, home, needs, price preferences and needs, as part of your Style Profile (“Style File”). In addition, we collect information as part of your Stylist Chat, and you may post photo(s) or provide other information you choose to submit that will help your Personal Stylist to hand-pick the right Products for you and for us to create a delightful, personalized shopping experience to best match your needs. Further, our Services allow users to share information with us via social networking sites, including, but not limited to, Facebook, Facebook Messenger, Instagram, Pinterest, LinkedIn or Twitter (each a “Social Network Service” or “SNS”). By sharing your SNS profile, you are allowing us, including your Stylist, to access your SNS information from your SNS profile and that information may be imported to provide the Services. If you make a purchase through our Website, we will collect your payment and shipping information, as well as your telephone number(s). When you participate in one of our surveys, we collect additional Style File information. By providing information to us you agree to our collection and use as described in this Privacy Policy.

We also may use third-party website analytics tools that collect information about visitor traffic on our Website. The types of automated information we may obtain here include, but are not limited to: (i) IP address, device type, browser and operating system type; (ii) search terms used to connect to our Website; (iii) dates and times of visits; (iv) page views and site navigation patterns; geolocation information; and (v) links and URLs that refer visitors to our Website.

Using the Information That We Collect

We will use the information that you provide us, or that we obtain about you, to do the following: (i) Create a truly personalized Stylist-assisted shopping experience; (ii)Recommend products that best match your home, style, budget, and needs; (iii)Manage and maintain your account, including your use of Spruce Up, Inc. features; (iv) Process and track your purchases; (v) Contacting you about your orders/purchases or your account; (vi) Provide Customer Service, including contacting Vendors and their agents or contractors on your behalf; (vii) Maintain a record of the Purchases you make through our site(s); (viii) Communicate with you about our Website, products, services, offers and events; (ix) Respond to your questions and comments; (x) Operate, evaluate and improve our Website; (xi) Process marketing communications including to identify when emails sent to you have been received and read; (xii) Detect or prevent fraud, unauthorized transactions, and identify potential hackers and other unauthorized users; (xiii) Enforce our Terms of Use; and (xv) Comply with legal or regulatory requirements, industry standards and our policies.

We may combine the information we collect from you with publicly available information and information we receive from our business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section.

Sharing (or not) Your Information

We do not sell or otherwise disclose personal information that you provide us or that we obtain unless you request, consent, or authorize us to do so, except as specifically described below.

We may share the information that you provide to us, and the information that we collect about you (as described above), to others (including advertising service providers and networks) to serve you ads tailored to your interests or to tailor ads that may be served to you on our Website, as well as other websites and on social media networks. You may see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web-beacons, and other methods. The networks use this information to show you advertisements that are tailored to your individual interests. The information our ad network vendors collect includes information about your visit to Website as well as pages you have viewed, and the actions you have taken on the Website.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate our Website. For example, we may use third parties to host the Website; process credit card transactions; send emails; analyze data and assist in fulfilling your orders.

Occasionally, we provide our postal mailing list (consisting of customer names and postal mailing addresses, but not email addresses) to other companies for purposes of marketing the Website or other products or services that may be of interest to you. In order to determine the information that may be of interest to you, the information that you give us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources.

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell, merge, or transfer all, or a portion, of our business or assets. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

We also use non-personally identifiable information in the aggregate, so that we can improve our Services and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

Information Sharing Options

We offer you certain choices about the collection, storage, use and sharing of your information. Withdrawing your consent to use your personal information may mean that you cannot take advantage of certain offerings or Website features.

Marketing Communications - You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails. You may change your email address for receipt of such communications by going to your account settings.

Data Analytics - If you do not wish to have technology used to gather information about how you interact with the Website while you are on our Website, please install the Google Analytics Opt-out Browser Add on available here: and employ it at the start of each session on our Website. A cookie will be set on your browser that instructs this technology not to start for that session. Please note that the next time you access the Website the analytics will be reactivated, so you will have to disable the technology each time. If you reject the cookies and web-beacons we use, you may still use certain aspects of the Website, but you will not be maximizing the value of the Website.

Targeted Advertising - If you do not wish to have us collect, use and share information about you to deliver targeted online advertising in this manner, please click here ( and follow the instructions of how to opt-out. Please also note that most opt-out mechanisms are cookie-based and will only affect the specific computer and browser that is used to submit an opt-out request. If you have multiple computers or change computers, or use multiple browsers, you will need to submit opt-out requests for each such computer or browser. In addition, if you delete, block or otherwise restrict cookies, you will need to renew your opt-out choices to ensure that any opt-out cookies remain effective.

Cookies - By using the Website, you consent to the use of cookies. Most browsers will tell you how to withdraw this consent or stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.

Do Not Track - We use technology that recognizes a "do-not-track" signal from your web browser which allows us to exclude you from any analytics that collect information about your online activities over time and across third party websites.

Third Party Data Collection - We permit limited third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you. These third parties may collect information about a consumer's online activities over time and across different websites when he or she uses our website.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for their direct marketing purposes. To submit your request, please email with the subject line "California Privacy" and your request in the body of your email.

Accessing and Updating Your Personal Information

You may access and update your registration information and your preferences to receive email or other communications under your account settings. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten (10) business days as we process your request. If you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us at with the subject line "Update Account Information" and your request in the body of your email. While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.

Links to Other Websites

Our Website may contain links to websites operated and maintained by third parties, over which we have no control. Privacy policies on such linked websites may be different from our Privacy Policy. You access such linked websites at your own risk. You should always read the privacy policy of a linked website before disclosing any of your information on such website.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only we are able to decode your information. Notwithstanding, data transmissions over the Internet can not be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our Website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This helps to prevent others from accessing your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

EU General Data Protection Regulation

We do not solicit or store information from individuals within the European Union (EU) or the European Economic Area (EEA).

Children's Privacy and Parental Controls

We do not solicit any personal information from children or minors. If you are not 18 or older, you are not authorized to use the Website. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Privacy Policy Changes

If we decide to change this Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Website indicates your consent to the Privacy Policy as posted.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at You may also write us at:

Spruce Up, Inc. Support c/o Spruce Up, Inc.
999 3rd Ave, Suite 3300
Seattle WA 98104